Seriously, though, how did this social networking giant fall so very hard?
Well, for one thing, Facebook. You know, when I first heard about Facebook, I was wildly skeptical. Actually, “skeptical”‘s the wrong word; I feel like skepticism implies at least some faith in something, but just not enough to dispel all doubts. I just thought it was stupid. I was flying high in the Kentucky Winds of Myspace communication, and couldn’t–nay, wouldn’t–believe that something could do Myspace’s job, and better.
But then it did–a lot better. Where Myspace had page comments, Facebook had wall posts; where Myspace had bulletins, Facebook had newsfeed. They’re analogous on paper, but both aesthetically and functionally, there’s no comparison. Log into Myspace and Facebook, look at the features side-by-side, and tell me you don’t see a clear disparity between the two. The bulletins just look so cramped and messy compared to the clearly-divided, spread out posts on the newsfeed. Even the terminology just sounds more appealing on Facebook’s end. “Wall posts,” “timelines,” “newsfeed”…they roll off the tongue compared to, what…”comments” and “blog?” Way to be original, Myspace. What on EARTH is a “blog?!?”
And speaking of overwhelming lameness, that’s the other reason for its failure–itself. Myspace strung its own virtual noose through its stubborn resistance to change. While Facebook endlessly revamps its layout and communication options to enhance the user’s social networking experience, Myspace stuck to outdated methods of communication (see above picture) for years while putting way too emphasis on music. Yeah, remember those top-ten hits blaring through every Myspace profile? Remember the last time you logged into Myspace? Hm, maybe overplayed Flo Rida songs weren’t such an asset to the company, in hindsight. Myspace sucks.